James A. Picone

Senior Vice President and Creative Director

Jim was born and raised in Westchester County, New York. He attended the University of Prince Edward Island in Canada and Parks College of St. Louis University.
Jim Picone Jim first became actively involved in campaigns as a Field Representative responsible for the eastern half of the state of Missouri for the 1984 Reagan/Bush Campaign. He began his full time direct mail career in 1985 with Bruce W. Eberle & Associates. In 1987, Jim went to work as an Account Executive with the Viguerie Company where he oversaw numerous successful political and charitable fundraising programs.

Jim and Richard Norman have worked together raising funds since 1985. Jim joined The Richard Norman Company in September, 1990 and is currently Senior Vice President and Creative Director responsible for creating direct mail copy, direction and management of the Agency’s fundraising accounts.

Over the years, Jim has handled all aspects of political accounts including the DuPont, Kemp and Quayle Presidential Campaigns, the National Rifle Association, and all of the Agency’s clients.

In his twenty-year career in direct mail, Jim has written more than 1,500 direct mail fundraising letters.

Jim and his wife, Amy, and their four daughters, Jessica, Nicole, Kimberly and Danielle reside in Leesburg, Virginia. Jim is a hardcore New York Yankees fan and either attends, views or listens to all their games. Jim vacations every year with his family in Canada and Maine and enjoys both Las Vegas and Disney World. His favorite pastimes include shooting Sporting Clays, playing poker and relaxing at their family beach house in Ocean City, New Jersey. A "news junky", Jim consumes a minimum of three newspapers each day as well as constantly monitoring C-SPAN, CNN and conservative talk radio shows.

Telephone: 571-209-6312

Email: jp@richardnorman.com

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